Six areas of intelligence work
Intelligence work built around your business questions. Recurring programmes and one-off strategic engagements can both be scoped.
Competitive intelligence
What competitors are doing, how they position themselves and whether it matters to you.
- Competitor strategy and activity monitoring
- Product, proposition and positioning analysis
- Competitor benchmarking
- New entrant and disruption monitoring
- Competitive moves and response assessment
Pricing and commercial intelligence
How the market prices and packages what you sell, and what that means for your commercial model.
- Pricing and promotions monitoring
- Price and product benchmarking
- Revenue and commercial model analysis
- Offer and proposition comparisons
- Pricing scenario assessment
Market and customer intelligence
Where demand is, who your customers are and how both are changing.
- Market sizing and opportunity assessment
- Market entry research
- Customer and segment analysis
- Demand and trend monitoring
- Industry and ecosystem mapping
Strategy and go-to-market
The options in front of you, assessed on evidence and agreed criteria.
- Go-to-market strategy assessment
- Market entry and expansion choices
- Product and portfolio positioning
- Channel and distribution strategy
- Strategic option assessment
Scenario modelling and simulation
Test a decision before you commit to it, and see the range of outcomes.
- What-if and sensitivity analysis
- Scenario planning
- Competitive response simulations
- Pricing and commercial simulations
- Strategic decision trees and trade-off analysis
Research, evidence and decision support
The evidence behind a decision, with assumptions and conflicts made visible.
- Claims and assumptions verification
- Document and report analysis
- Research synthesis
- Opportunity and risk assessment
- Decision briefs and recommendation memos
- Claim: "launching in Q3". Public source
- Your sales notes, 12 Oct. Customer-provided
- Launch date unconfirmed. Assumption
Competitive intelligenceWhat competitors are doing, how they position themselves and whether it matters to you.
- Competitor strategy and activity monitoring
- Product, proposition and positioning analysis
- Competitor benchmarking
- New entrant and disruption monitoring
- Competitive moves and response assessment
Pricing and commercial intelligenceHow the market prices and packages what you sell, and what that means for your commercial model.
- Pricing and promotions monitoring
- Price and product benchmarking
- Revenue and commercial model analysis
- Offer and proposition comparisons
- Pricing scenario assessment
Market and customer intelligenceWhere demand is, who your customers are and how both are changing.
- Market sizing and opportunity assessment
- Market entry research
- Customer and segment analysis
- Demand and trend monitoring
- Industry and ecosystem mapping
Strategy and go-to-marketThe options in front of you, assessed on evidence and agreed criteria.
- Go-to-market strategy assessment
- Market entry and expansion choices
- Product and portfolio positioning
- Channel and distribution strategy
- Strategic option assessment
Scenario modelling and simulationTest a decision before you commit to it, and see the range of outcomes.
- What-if and sensitivity analysis
- Scenario planning
- Competitive response simulations
- Pricing and commercial simulations
- Strategic decision trees and trade-off analysis
Research, evidence and decision supportThe evidence behind a decision, with assumptions and conflicts made visible.
- Claims and assumptions verification
- Document and report analysis
- Research synthesis
- Opportunity and risk assessment
- Decision briefs and recommendation memos
These are capability areas, not a promise that every engagement includes every service. The scope of each engagement depends on the business question, the available evidence and data, and the deliverable you need.
Two ways to engage
A monthly programme
For questions that keep coming back. Briefs on a schedule agreed with you, reviewed by an analyst, month to month.
A strategic engagement
For a decision in front of you now. A scenario model, a go-to-market assessment, a market-entry analysis or a decision memo, scoped separately.
Discuss your intelligence requirements.
Tell us the question. We will recommend the right starting brief or engagement and give you an indicative price.